Here are some key insights on Chinese Millenials
- Between 25 and 40 years old.
- Account for 65% of the total Chinese consumption growth.
- Account for more than 50% of the Chinese luxury spending.
- They seek iconic brand-product combinations.
- They also seek Superiority” and “Authenticity” in brands they connect with.
- The ‘Brand’ is their number one contributing factor when making a luxury purchase.
Sources: – McKinsey – ChinaDaily – Forbes – FBIC Group