Chinese Millenials


  • Between 25 and 40 years old.
  • Account for 65% of the total Chinese consumption growth.
  • Account for more than 50% of the Chinese luxury spending.


  • They seek iconic brand-product combinations.
  • They also seek Superiority” and “Authenticity” in brands they connect with.
  • The ‘Brand’ is their number one contributing factor when making a luxury purchase.

Sources: – McKinsey – ChinaDaily – Forbes – FBIC Group

2019, a record-breaking year

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