💥 Impressive to see the skincare category delivering a solid 24% year-over-year growth in October, showing extreme resilience and consumer confidence in China.
🧴 The top 3 sub-categories and growth contributors are facial care sets, masks and facial serums. Cleansers, toners & sunscreens are also showing a significant growth contribution to the overall skincare category.
⚕️ Cosmeceuticals brands continue to beat, by far, the overall category with some global brands delivering 3-digit year-over-year growth.
🔜 Double 11 brand performance, looking forward to seeing the world’s biggest brand battle live!