Record-breaking Double 11 , China does it again!

💰 $75 billion in sales in one day, China does it again !

📈 Double11, world’s largest ecommerce event, is a wrap with yet another record year: + 26% compared to last year.

📌 This shows exceptional consumer resilience as they completely shake off Covid-19.

🛒 Market research firm Oliver Wyman showed that 86% of consumers were ready to spend as much if not more this year compared to last year.

📱 Livestreaming was a key factor in this year’s success. Needless to say how far the shopping experience is from Europe or the US.

🧴 More than 250,000 brands participated, with 12% being from overseas. Meanwhile, foreign brands largely dominated the festival, with names like Lancôme, Estée Lauder or La Mer going through the roof.

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