About Us

Chinese consumer experts, based in China & Europe

A word from Gaëtan, Founder & CEO at TheChinaStudio

Our mission is to become the digital marketing agency of choice for consumer health brands who want to enter or accelerate in China. Today, we’re proud to work with world-leading international brands. They value our experience and expertise in understanding the Chinese consumer.


Gaëtan de Kerros

CEO & Key Accounts

Shiyu Ma

Brand Management

Mayeul de Kerros

Customer Engagement


Ségolène Defline

Chinese Consumer Expertise

Roger Ottenheym

Personalised Wellness & Growth
San Francisco

We are truly global

Legal entities


Spiren SARL
Place Royale, 1 rue des vieilles douves
44000, Nantes
+33 9 80 80 11 79


北京西路968号 嘉地中心748室
+86 (21) 2287 6637

Hong Kong

Spiren Ltd
Room 1204, 12/F, Telford House, Wang Hoi Road, Kowloon Bay, Hong Kong
+86 (21) 2287 6637

We’re hiring

Are you our next talent?

Junior Brand

Nantes, France

Junior Business Developer

Paris, France

Spontaneous Application

China / France

Want to speak to one of us?

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