Chinese Millenials

Here are some key insights on Chinese Millenials

Demographics:

• Between 25 and 40 years old.
• Account for 65% of the total Chinese consumption growth.
• Account for more than 50% of the Chinese luxury spending.

Insights:

• They seek iconic brand-product combinations.
• They also seek Superiority” and “Authenticity” in brands they connect with.
• The ‘Brand’ is their number one contributing factor when making a luxury purchase.

Sources: – McKinsey – ChinaDaily – Forbes – FBIC Group