Sell directly to Chinese consumers

Cross Border Ecommerce (or CBEC) is a specific legal framework enabling brands to sell directly to Chinese consumers without product registration. It is the best way to enter the Chinese market by keeping control on margins & assets.

Cross-Border Ecommerce (CBEC) is the only way for cruelty-free brands to enter China. Brands going for CBEC do not need to do animal testing.

Under the CBEC model, brands are not required to change their packaging. Products are extensively covered and described digitally, on the different Chinese social media accounts of the brand.

CBEC does not require product registration. The brand can add / remove / test new SKUs very easily.

Under the CBEC model, you can start selling in 3-6 months.

We do not buy inventory. Your inventory is stored in a bonded warehouse of Tmall Global, in China. The product is shipped directly from the bonded warehouse to the Chinese consumer once the order from the end-consumer is placed.