Sell directly to Chinese consumers

Full control on assets & margins

Sit back, relax…

It’s simple: we do everything

Your brand

Why our clients choose us

They said it, not us.

Expertise

We are the market leaders in consumer health in China.

Turn-key

You keep the control, we do the heavy lifting.

Assets

We build your assets in China, not ours. You will always keep ownership.

Cross-Border Ecommerce

Frequently Asked Questions

Cross Border Ecommerce (or CBEC) is a specific legal framework enabling brands to sell directly to Chinese consumers without product registration. It is the best way to enter the Chinese market by keeping control on margins & assets.

Cross-Border Ecommerce (CBEC) is the only way for cruelty-free brands to enter China. Brands going for CBEC do not need to do animal testing.

Under the CBEC model, brands are not required to change their packaging. Products are extensively covered and described digitally, on the different Chinese social media accounts of the brand.

CBEC does not require product registration. The brand can add / remove / test new SKUs very easily.

Under the CBEC model, you can start selling in 3-6 months.

We do not buy inventory. Your inventory is stored in a bonded warehouse of Tmall Global, in China. The product is shipped directly from the bonded warehouse to the Chinese consumer once the order from the end-consumer is placed. 

Have another question?

    You’re in good company
    They selected us for China

    +0
    Other brands (of all sizes)
    Get a case

      Going to China has never been this simple, so what are you waiting for?

      Let our experts guide you through the process.